Clarks celebrates the 70th anniversary of its iconic Desert Boot

Sponsored: Teaming up with famous actor Alexander Skarsgård to recreate some of the amazing moments in music and culture

Clarks celebrates the 70th anniversary of its iconic Desert Boot

It’s the shoe that’s been in everyone’s shoe collections for the past 70 years, and we wouldn’t be surprised if you were sporting Clarks' iconic pair of kicks right now.

The quintessential British footwear brand is celebrating the 70th anniversary of the Desert Boot, and they’ve teamed up with ambassador and famed actor Alexander Skarsgård to recreate some of the amazing moments in music and culture.

Invented by the brand in 1950, the iconic Desert Boot is world’s first-ever dress casual shoe. In fact, the inspiration for Nathan Clarks' seminal creation came from an unlikely source – the rough suede boots worn by off-duty army officers.

It’s clearly a timeless creation, seeing how today, every pair is still crafted to the original dimensions Nathan Clark designed using a newspaper prototype while stationed in Burma.

From this pioneering beginning, its enduring style has been adapted and adopted by subcultures the world over. Yup, this one is a clear classic.

As part of the celebration, Clarks' Spring/Summer 2020 campaign was shot in London by acclaimed photographer Mikael Jansson and styled by George Cortina.

It pays homage to the British music scene throughout the decades and celebrates the culture that adopted Clarks, boasting originality and trailblazing.

"I'm always going to go for the Desert Boot, it's my all-time favourite," said Alexander Skarsgård. If Skarsgård is on board, count us in.

Fancy getting a pair? The iconic Desert Boot is available from Clarks' stores across the city, including at The Dubai Mall and Mall of the Emirates.

We live in the desert after all, so it’s time to get the boots that suits it.
Available across various Clarks' stores including The Dubai Mall, Downtown Dubai; Mall of the Emirates, Sheikh Zayed Road,

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