Shoppers can soon buy from their favourite stores at The Dubai Mall from their own home, as the world’s biggest shopping mall opens a virtual store on noon.com.
Emaar Malls has partnered with online retailer noon.com to open The Dubai Mall virtual store, so you can shop online and have your purchases delivered directly to your door.
You can head to your favourite shops online as part of the initiative that aims to support both retailers and the community “to address the unprecedented challenges from the COVID-19 situation”.
It promises to serve as a “free, safe, cash-less and convenient” service, which will run daily.
"Unprecedented challenges call for innovative, collaborative and bold measures,” said an Emaar spokesperson. “The Covid-19 situation and its impact on the global economy call for us to rally our strengths and identify new measures that take into consideration the social and economic realities.
“We stand by our nation, community and industry to address the impact of the situation. The Dubai Mall virtual store will help retailers continue to do positive business while factoring in the need for social distancing and people making their purchases online.
“The initiative allows for Emaar Malls to connect our stores and customers safely, without impacting daily routines and worries around wellbeing. This will particularly benefit SMEs and startups that do not have an active online presence as well as larger retailers who now have an added channel to drive sales.”
A noon.com spokesperson said that The Dubai Mall will be the first to partner in this initiative.
“We have been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges,” they said. “We expect to announce further major partnerships with large malls shortly.”
Retailers at The Dubai Mall can opt-in and have their products listed on booth noon.com and Namshi.
Get ready to shop from the sofa.