Natural, nutritious - choosing Australian red meat cuts is a no-brainer

Sponsored: Quality Australian lamb and beef make a world of difference to home cooking

Natural, nutritious – choosing Australian red meat cuts is a no-brainer
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Over the past few months, almost everyone has found themselves spending a lot more time at home in the kitchen. If you need inspiration to take your home cooking to the next level, choosing quality ingredients is a great place to start.

Australian lamb and beef is widely available in the UAE, and the country is renowned globally for the quality of its meats. Lamb and beef are naturally high in protein, iron and zinc which are important for a balanced diet.

True Aussie Lamb and Beef, which promotes the country’s red meat produce, highlights Australia’s worldwide reputation for animal welfare and food traceability – both hot topics among today’s consumers.

All Australian meat exported to the Middle East comes with a halal guarantee, backed by one of the world’s most stringent halal assurance programmes.

Beef cuts are available in increasing variety in the region, as shoppers and keen home cooks look to expand their repertoire beyond a barbecue steak.

Keep an eye out for incredibly flavourful and versatile cuts such as oyster blade, brisket, skirt steak and rump, which work for everything from quick, healthy stir-fries to long, slow smoking sessions on the barbecue.

Aussie Lamb, meanwhile, is pasture-raised and a product of its pure environment. Thanks to being raised on Australian grasslands, the lamb is naturally lean, tender and juicy – with cuts such as slow-roasted shoulder or shanks making fantastic family meals.

Middle Eastern Masterchef Tarek Ibrahim is a big advocate of Australian lamb and beef: “I’ve been to Australia and seen their world-class farming systems. I trust and recommend True Aussie Lamb and Beef.”

Don’t just take his word for it – try Australian lamb and beef, and taste the difference for yourself.
lambandbeef.com/where-to-buy

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