What is Gitex?

What we have heard on the grapevine ahead of huge trade event

What is Gitex?
One of the biggest trade events in the global IT calendar, Gitex (Gulf Information Technology Exhibition) Technology Week is when all the latest news and products are revealed. It’s big business, but for consumers like you and us, all eyes are on Gitex Shopper, the region’s largest consumer IT and electronics show. Gitex Shopper 2011, which runs alongside the 31st edition of Gitex Technology Week on October 8-15, will feature more than 25,000 products, with technology giants such as Bose, Nakamichi, Nokia and Virgin Megastore all making their Gitex Shopper debut this year. In 2010, sales from the show were around Dhs175 million – that’s the equivalent of shoppers spending Dhs37,000 each minute – and this year it’s expected to be more.
Dhs30 entry. Open Sat 8-Wed 12 11am-10pm; Thu 13 and Sat 15 11am-11pm; Fri 14 3pm-11pm. Dubai Airport Expo, www.gitexshopperdubai.com.

Gadgets in Dubai click here to view

On the grapevine…
While consumer favourites such as Canon, Dell, Fujitsu, Hewlett-Packard, HTC and Samsung will showcase the very latest from their ranges at Gitex, they often keep launches and news under wraps until the show kicks off. Time Out, however, has heard more than a few rumours from credible sources about what to expect.

• Gitex Shopper will feature several unusual products this year, with Greensound Technology poised to launch its new wireless speakers made of glass, and Merlin Digital showcasing Pleo, the world’s first autonomous robot pet, which boasts hundreds of emotions and actions.

• Communications company Alcatel Lucent will demonstrate new technology that allows real-time translations for customer service requests. For example, type your query in Arabic and it will be translated into the language of the agent, then translated back into Arabic.

• A few brands are expected to have Ultrabooks – a new breed of thin, lightweight and powerful laptops – available in limited quantities at the show.

• There have been rumours that Microsoft will finally announce its plans for online gaming service Xbox Live in the region, although the company remains tight-lipped.

Gadgets in Dubai click here to view

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