Wildly successful although not especially distinctive, the quality here is tip-top and is made to last.
Best for: Soft furnishings without the scary patterns. If you find IKEA too garish and Marks and Spencer too mumsy, The White Company is a good middle ground.
Open Sun-Wed 10am-10pm; Thu-Sat 10am-midnight. The Dubai Mall (04 339 8750). Other locations: Mall of the Emirates (04 341 0493); Festival Centre (04 232 5506); Mirdif City Centre (04 284 3644).
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