Hot new labels land in the UAE

Assali now stocked at West LA Boutique

This week: Sunset Mall hipster hotspot West LA Boutique has introduced Assali to the UAE.

Available in Dubai for the first time, brand new Lebanese label Assali is now being stocked at Sunset Mall hipster hotspot West LA Boutique (04 394 4248). The brand combines feminine silhouettes with a tough, contemporary edge and is named after the designer’s grandmother. Haitian-born founder Eva Boulos divides her time between NYC, DC, Haiti, Miami and Beirut and her pieces are a cultivation of her artistic upbringing and exposure to the world at a young age. The brand is exclusive to West LA Boutique in the UAE.

Meanwhile, Dubai-based shopping portal is now stocking Turkish dress label RoCnRise, making it available in the city for the first time. Taking inspiration from the legend of the Phoenix, the brand produces feminine, figure-hugging dresses with affordable price tags. This blush dress with lace motif can be yours for just Dhs257.

Lastly, Mall of the Emirates boutique Boom & Mellow ( is shutting up shop and moving into a new location in Town Centre, Jumeirah. Taking its cue from other successful standalone boutiques in the city, the owner has assigned the interior design to an up and coming architect and the slick new pad is set to open in October.

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