Inside Hermione boutique

Meet the woman behind the slick new store in Magrudy Mall

Python skin trainers, Dhs3,200 Barbara Bui
Python skin trainers, Dhs3,200 Barbara Bui
Clutch, Dhs4,600, Jay Ahr
Clutch, Dhs4,600, Jay Ahr
Top, Dhs3,700, Jay Ahr
Top, Dhs3,700, Jay Ahr
Dress, Dhs7,800, Jay Ahrr
Dress, Dhs7,800, Jay Ahrr
Dress, Dhs2,600, Pia Pauro
Dress, Dhs2,600, Pia Pauro
Dress, Dhs1,800 Ronny Kobo
Dress, Dhs1,800 Ronny Kobo
Heels, Dhs2,250, Barbara Bui
Heels, Dhs2,250, Barbara Bui
Skirts, Dhs2,200 each, Marie France Van Damme
Skirts, Dhs2,200 each, Marie France Van Damme
Skirt, Dhs1,800, Pia Pauror
Skirt, Dhs1,800, Pia Pauror
1/10

Jenny Hewett visits the slick new store in Magrudy Mall to meet its owner and unearth a few top buys.

Victoria Devin is not your typical fashion devotee. The French-Irish owner of new upscale Jumeirah boutique Hermione divides her time between Paris and Dubai, where she juggles the glamorous industry of garment-buying with her family’s horse-racing business. It was the latter that first brought her to Dubai almost 15 years ago, but having always been interested in fashion she says opening her own boutique was the next natural step. Nowadays, when she’s not getting her feet muddy on the family stud farm, she’s meeting with French designers including Jay Ahr, Barbara Bui and Ronny Kobo (a process she deems just as gruelling), to line up stock for her boutique.

Many of the labels are exclusive to the store in Dubai, as are some of the beauty products in the adjoining beauty salon Tigerlily. The small but stylish beauty stop is the only stockist of the Seavite organic seaweed range in the Middle East. The brainchild of an Irish marine scientist, the products are made from hand-harvested seaweed from the West Coast of Ireland and Victoria says anyone who tries the products swears by them. But this week it’s the clothes we’ve come to see. Here are our favourites.
Hermione, Magrudy Mall, Jumeirah 1, (04 344 0320)

Top boutiques for him

West LA Boutique
Stocks men’s pieces from brands including Unif, Cheap Monday and Chaser.
Sunset Mall, Jumeirah 3 (04 394 4248).

Bullets and Butterflies
This online boutique is home to edgy men’s labels including Agi & Sam, Cutler & Gross and Mouton Collet.
www.bulletsbutterflies.com.

Houmou
Head here for locally designed blazers, chinos, T-shirts and collared shirts with a polished finish.
www.houmou.com.

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