Safestway: American food in Dubai

The long-standing Safestway is still a go-to for interesting imports

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Americans in Dubai are a long way from home. More than 10,000 km away, in fact. That’s a fairly epic walk for New Yorkers missing the taste of their onion bagels, and even further for Californians dreaming of Pillsbury buttermilk biscuits. Fortunately, you’ll find both of those things and many more interesting imports from the US of A inside Sheikh Zayed Road’s ancient Safestway store.

Now often sped past in favour of mammoth hypermarkets and shiny new superstores, this supermarket near Al Mazaya Centre stocks an unpredictable array of products from sugar-free, banana cream-flavoured Jell-O and bite-sized Butterfingers to wavy Lays and rainbow-hued cereal bearing all manner of shapes, characters and E-numbers. In short, it’s an American junk food addict’s peanut butter-smeared dream. Of course, you’ll also find some great local treats – our personal favourite being giant bags of house-popped popcorn for a few dirhams and sweet milk breads filled with even sweeter dates.

Snacks aside, there’s also a surprisingly good range of affordable inflatables for the pool and garden, plus stationery and Eastpak rucksacks, cheap kitchenwares and party supplies. The Americana doesn’t stop at food – you’ll even find the frat boy staple of Solo-style red plastic cups, essential at every winter house party worth its
salt-rimmed mixed drinks.

It may be an old favourite, but with an ever-unpredictable array of imports, there’s always a reason to stop in.
Al Wasl, off Sheikh Zayed Road (04 343 4590).

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