The giant City Walk expansion is open for business.
A long-time in the making, the new outdoor shopping district has already unveiled 30 new brands before the end of February, including fashion outlets from Karl Lagerfeld, Diane Von Furstenberg, Armani and Coach. That figure will double before the year is out.
For foodies, there will even been restaurants from chefs with Michelin-star pedigree, as well as numerous cafes and al fresco dining spots. Photos show more than a hint of a European side street vibe.
In total, the entire new development from Meraas, who are also behind BOXPARK and The Beach opposite JBR, will span 10 million square feet.
So what exactly can we look forward to. Here are 10 of the best food, drink and retail options now open.
Cath Kidston: In case you don’t already know, the London brand has become popular all over the world since 1993. Awash with ditsy floral prints, this is the biggest Cath Kidston store in Dubai. The homewares section is particularly twee. Head to the back of the store to check out the wall of pastel-coloured floral mugs, oven mitts and even dressing gowns.
The Brass: A new coffeehouse concept has opened its doors and is sure to become a popular hangout for fans of Chemex, Mocha and any other style you care to mention. Aesthetically gorgeous, it will be a place to learn about the thing that gets you through the day as much as it will be a place to enjoy the drink.
Geek Nation: Comic books are no longer the pursuit of the weird kid in school. Thanks to superhero movies and approachable stars,'Geek' is cool. And now the Middle East has Geek Nation, packed full of comics, movie memorabilia and video game gear. Expect merchandise, limited edition action figures and collectibles.
Serendipity3: The famous New York restaurant recently opened at Dubai Festival City. Made famous - well, more famous, - by Kate Beckinsale and John Cusack in the film of the same name, it is renowned for its gorgeous desserts, like Frrrozen Hot Chocolate and The Golden Opulence Sundae, a world record holder.
KARL LAGERFELD: Even if you don't know about fashion, you know about Karl Lagerfeld. This store is set to feature the icon's women’s collections, including ready-to-wear, accessories, bags, watches, fragrance and eyewear.
And here is the complete line-up for phase one.
George Jensen: Hollowware, watches, jewellery and home products.
LUMAS: Photo art.
WHSmith: 'Your one stop shop for newspapers, magazines, stationery, books and confectionery.
GP Store: 'Fashion and merchandise from iconic car brands like Ferrari, Mercedes AMG, Lotus, Lamborghini, Aston Martin, BMW, McLaren.
Diane von Furstenberg: Creator of the iconic wrap dress in the 1970s, she is now a major player in the fashion industry.
Maje: Parisian bohemian label by Judith Milgrom.
BUBÓ: Works from the 80 best bakeries in the world.
Essentiel Antwerp: Once a T-shirt brand, now known for making floral prints luxurious.
Armani Exchange: Giorgio Armani with a modern twist.
Coach: Luxury American leather brand specialising in handbags, purses and other stylish bits and pieces.
Calvin Klein: One of the leading fashion design and marketing studios in the world.
TORY BURCH: A little bit of everything, including ready-to-wear, shoes, handbags, accessories, watches, home and beauty.
Ralph Lauren Polo: Legendary clothing, so popular they named a style after it.
Chantelle: French lingerie brand.
Perfumes M Micallef: The leader in high end luxury perfumes.
Farzi Café: A new to the region.
Weekend Max Mara: Casual outdoor collection from the popular fashion brand.
Swarovski: Shiney stuff.
M Missoni: Casual, cool and chic.
Michael Kors: Footwear, watches, jewelry, men’s and women’s ready-to-wear and a full line of fragrance products. And handbags. You all know about the handbags.
Carven: Nostalgic fashion.
Dinh Van Paris: Everyday luxury jewelery.
Barbara Bui: Rock and roll fashion with a female influence.
Sandro: Accessible luxury for men and women, from Paris.
7 For All Mankind: High end denim.
Tommy Hilfiger: You know.
Flavio Castellani: Traditional Italian goodies.
American Vintage: The clue is in the name.