There’s some things you really don’t want to know when it comes to food, like the calorie content of your full English breakfast or how long that piece of mouldy cheese has been lying in your fridge.
Then there are other things, like the origins of your fruit and veg, that are really rather interesting.
Spinneys has partnered with agricultural assurance organisation GLOBALG.A.P to introduce a revolutionary new labelling system that allows you to trace your food back to the exact farm where it was grown and the very farmer who produced it.
The tracking system is the very first in the world and will allow customers to watch videos of the growing process of their chosen produce and discover information about the people who have so lovingly harvested it.
The trial, which will initially be on a selected number of stone fruits, such as peaches, plums and apricots, will see a special GlobalG.A.P. Number (GGN) label added to applicable products showing the origins of the food, giving total farm to fork transparency.
All you need to do is visit the GLOBALG.A.P microsite link shown on the GGN product label and there you have it – total insight.
Spinneys CEO Matthew Frost, said, “The launch of the GLOBALG.A.P. Number initiative is a big step for us in our mission to provide great value, high quality sustainably sourced-products in our stores, served by knowledgeable staff focussed on delivering brilliant customer service.
“We truly believe this new partnership is a great way for our customers to build even greater confidence in our sourcing methods in a unique way that other retailers in the region cannot do. I am looking forward to seeing and hearing how our customers use it.”
And as well as satisfying consumer curiosity, the partnership also helps to ensure sustainability and good agricultural practice.
Kristian Moeller, CEO of GLOBALG.A.P. said, “We are happy to welcome the commitment to transparency and sustainability of a strong partner like Spinneys.
"This step supports the GLOBALG.A.P. certified farmers to present their engagement for sustainability to consumers in a transparent way.
“The global organisation is a flagbearer for the implementation of good agricultural practices and sets voluntary standards for the certification of agricultural products around the globe with a promise for a sustainable future.”
Freda Molamphy, Spinneys Nutritionist and GLOBAL.GA.P. Board Director added, “I’m very excited that these two fantastic organisations organisations have come together to launch such a progressive collaboration.
“Being the first retailer in the Middle East to be a GLOBALG.A.P. member, recognises Spinneys’ commitment to sustainability and its customers.”
For more information go to www.ggn.org/spinneys.