Month-long fitness programme comes to Dubai, and it's free

It’s free if you lose 6kg in four weeks

Month-long fitness programme comes to Dubai, and it’s free
Month-long fitness programme comes to Dubai, and it’s free Image #2

There’s a brand-new fitness challenge in town, only this one comes with a twist. If you can commit for a month, stick to the training and meal plans, and lose your target amount of weight, the whole thing is absolutely free.

The Original 6-in-4 Challenge is being launched next month by Best Body Co, a start-up fitness company run by husband and wife personal training dream team Olivia and Adam McCubbin. The challenge is simple, in theory: lose 6kg in four weeks.

There is a bit of a catch, in that the upfront cost is Dhs999. However, if you can stick to your five-times-a-week training sessions, meal plans, and generally being disciplined for 28 days, you’ll get your money back if you manage to shed 6kg or more.

Applications are open at the moment, so head over to and complete the registration process (it’s free). You’ll need to input your details, including height and weight. You’ll then be invited for a screening by Best Body Co, where they’ll find out how suited you are for the programme.

If you’re a good fit, you’ll be invited to take part, at which point you’ll pay the Dhs999. Olivia McCubbin, co-founder and head coach at Best Body Co, says it’s all about motivation.

“Studies have shown that people are more emotionally invested and committed to achieving their health and fitness goals when they actually pay for it,” she says. “We want our members to commit themselves fully to getting the best results in our 6-in-4 Challenge. That’s why we want them to commit to paying Dhs999 up front to secure their place. Think of it as a deposit that you’re paying to get in shape, and use it to help motivate you.”

To get you to your goal, you’ll head to five training classes a week – with the option of two sessions daily, one in the morning at DIFC, and the other after work in Al Quoz. That’s 20 classes in total during the programme – working out to less than Dhs50 per class.

You’ll also get personalised meal plans, education on healthy, sustainable weight loss, body fat analysis and a personal weigh in, at-home and travel work out plans (in case you can’t make a class), healthy recipes, direct access to your personal trainers and a range of discounts on various fitness brands.

This cycle of the 6-in-4 Challenge runs from Saturday October 6 to Friday November 2, and registrations are open until Friday September 28. More are planned for the future, but dates for the second cycle are yet to be confirmed.
Dhs999 (or free). Register by Fri Sep 28.

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