The Cure

Latest The Cure deals, contact details, hours. Information and reviews of what they offer at the hair salon in Dubai specialising in makeovers
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Time Out Says

The only thing I can think as Marina, my funky Croatian hair stylist at The Cure Beauty Spas, removes the towel from my head and reveals a shock of purple hair is: “The things I do for this magazine…”

It all started when we received word of a new makeover competition the local salon is now running, which aims to make a real difference to one person’s life every month. The announcement came through with a mind-boggling before and after shot of a rather glamorous lady sporting neon pink hair and, as someone who’s toyed with the idea of a lavender rinse in the past (but haven’t been brave enough to take the plunge), I was first in line for this week’s edition of Time Out Tries Out.

Usually, the monthly prize, worth Dhs5,000, takes one lucky lady through a facial, massage, body tan, mani-pedi, paraffin treatment, leg treatment, threading, eyebrow and eyelash tinting, waxing, hair-cut and colour, blow-dry, make-up and a photo shoot. Time not quite permitting, we agree with The Cure to test out the most photoshoot-worthy of those treatments, and so, this is how I end up, late on a Monday night, with hair that is bound to make my publisher’s eyes pop out of his head the next morning.

The experience begins with a relaxing mani-pedi at the Dubai Media City branch of the salon. The friendly ladies work quickly to clean and spruce up my tired nails, while I relax in the comfortable chairs and reminisce with a couple of episodes of Friends.

After a quick arm and leg massage, I’m moved to a private treatment room, where my extremely pale skin is covered in fake tan. (Later, my friends and colleagues were shocked this step even happened, but I think they underestimated just how pale I actually was.)

Then it’s back into the public for a quick eyebrow threading, followed by a coat of a trendy bright red nail polish (which is apparently the colour for summer). While my digits are drying, I’m treated to another quick massage, this time on my knotted back and neck. (I could get used to this.)

It’s the next day when things get serious. My designated photographer and I head out to the Greens Community branch, where we’re greeted by a very stylish Marina who’s brimming with ideas for what to do with my hair. She clearly sees it as a completely blank canvas, which becomes apparent when she suggests horizontal multi-coloured stripes. (I’d love to have seen my boss’ face had that actually happened). After a little bit of reining in, we agree to let Marina try something a little less wacky than multicolour, but a bit more fun than plain old lavender… Electric purple roots, merging into lavender and then silver (I didn’t say it was a completely sane choice).

After a quick, gentle bleaching, the fun really starts. Marina is clearly in her “zone” while applying the purple, chatting away with herself and really concentrating on this brand-new, never-tried-before ’do. And despite my initial shock, once she’s blow-dried it into a cool 1920s style, I start to believe I could get used to this, too (that is until the next day when I get plenty of smirks from strangers).

Finally, the make-up is applied by The Cure’s talented artist. It’s definitely far more than I’d usually wear, but does suit the overall look.

I wouldn’t be out of place on stage wearing a sequinned catsuit and playing a glow-in-the-dark electronic violin.

As I head out the door to reveal the eye-catching new me to the world, and steel myself for a lot of strange looks, we gather round for a few (hundred) snapshots. The ladies at The Cure certainly aren’t afraid to do something different and, by the looks of things, they know how to tap into their clients’ potential to be funky.
So, will you be putting yourself or a mate forward for this awesome new makeover competition? The question you first need to ask yourself is, are you brave enough? (And, more importantly, is your boss?)
Follow @thecuredubai on Instagram and The Cure Beauty Spas on Facebook for more information on entering the competition.

Four more Hair trends at The Cure
Colour bleed
Unlike Katy Gillett’s dark then light look, a chic and more work-appropriate version can be created for you by the stylists at The Cure. It results in a high-end blended shade that graduates from dark to light, from the bottom to the top of the hair. It looks great blown out, curled and even braided.
From Dhs250.

This is a French word meaning to sweep or to paint. In hair dying, the technique involves the application of dye to the surface of the hair, rather than to the tips, and without the use foil. It’s also known as a freehand technique.
The result is a totally bespoke and natural look.
From Dhs500.

Deliberate roots
Ladies can rejoice that this trend is big in Hollywood right now. To allow a longer gap time between trips to the salon, ask your colourist to add a semi-permanent darker shade at the roots, while framing your face with a lighter look. It’s great for a woman on a budget, who still wants to look hip.
From Dhs200 (just roots).

Neon streaks
If you’re not prepared to go all-out neon – as was the trend last year – streaks are becoming more common, less in-your-face and highly trendy. Go on, express yourself in a fun, carefree and adventurous way. All the celebs are doing it right now.
From Dhs250.

By Katy Gillett  | 17 May 2016

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Dubai, Dubai Media City, Building # 10, BBC World Building, Sheikh Zayed Road, Dubai Media City - Dubai - United Arab Emirates