Pepsi black is launching in the region

Sponsored: Pepsi joined forces with global pop group Now United for the launch of Pepsi black in the Middle East and North Africa

Pepsi black is launching in the region
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Love a soda drink but want more variety? We have good news for you.

Last night (Tuesday October 1) famous drinks brand Pepsi joined forces with global pop group Now United for the launch of Pepsi black in the Middle East and North Africa region.

The new drink, which comes in three great-tasting flavours (original cola, raspberry and lime), offers a “Bold Taste, Bold Flavour” experience – and a no-sugar one at that.

The new boldly designed cans are aimed at those who thrive on new experiences, savour life to the fullest and are looking for a no-sugar offering without having to compromise on taste.

Sounds like you?

For decades now, Pepsi has used the power of music to connect with generations of fans as well as showcase new and upcoming artists and last night’s launch was no different as Now United took to the stage for a special live performance.

The popular band, which is made up of 14 singers and dancers, celebrated the launch on Pepsi black and wowed the crowd of local fans and social influencers with their stellar performance.

Introduced in 2017 by Simon Fuller, Now United is a truly cosmopolitan band with members hailing from countries across the globe. They also take center stage in the international “For the Love Of It” Pepsi campaign.

After already being available in more than 80 markets around the world, the new Pepsi black will hit shelves across the region in October*.

*Exact launch date will vary by market

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