Ever wondered if beauty brands such as Sephora or BVLGARI started making food, what it all might taste like? Okay, it’s a niche thought, but now you can actually find out at this new food festival in Dubai.
Mall of the Emirates has launched the region’s first-ever pop-up food fest by beauty and luxury brands, where shoppers can taste dishes from BVLGARI, Sephora, Jo Malone, L’Occitane and many more.
Taking place until Saturday March 14, the brands will be offering their own stylish selection of food and drinks options shaped by their collections.
So what exactly will you be tucking in to? Expect BVLGARI to bring a taste of Rome with scoops of gelato, while Sephora will be serving up milkshakes from its pop-up stall.
L’Occitane will be dishing out a selection of sweet macaroons, while Jo Malone’s pop-up stand will have lavender lemonade to wash it all down with.
That’s not all, as other treats will be offered by other labels found at Mall of the Emirates, including culinary creations from Hérmes, Clinique, Molton Brown, and Make Up For Ever.
Shoppers can find all the pop-ups dotted around the mall and, to make things even better, users of Majid Al Futtaim’s SHARE app will gain double the reward points on all outlets participating in the festival. Sounds good to us.
“Dubai Food Festival reveals the diversity and creativity of the emirate’s population through a rich variety of cuisine,” said marketing director for shopping malls Nada Abou Saab.
“We are excited to bring something unique and intriguing to the festival as Mall of the Emirates once again finds an innovative way to deliver a memorable experience for our customers. With treats that are both stylish and delicious, our shoppers have one more reason to savour a visit to Mall of the Emirates during Dubai Food Festival.”
After more things to do in Dubai? We’ve got you covered right here.
Until Sat Mar 14, open Sun-Wed 10am-10pm, Thu-Sat 10am-midnight. Mall of the Emirates, Shiekh Zayed Road, www.malloftheemirates.com (04 409 9000).