Emirates wants to bring augmented reality goggles on board

Airline says it will massively boost in-flight service for passengers and staff

Emirates is known for its trailblazing service across the world, but the airline has cranked things up a notch with its in-flight services.

According to a report from Bloomberg, the airline recently voted the world’s best  is currently looking to the possibility of bringing augmented reality glasses on board. The hope, from Emirates’ point of view as it looks to stave off challenges from budget airlines, is that cabin crew can bring up personal data on each customer on the glasses’ heads-up display while serving them.

“We could enhance customer service tremendously,” said Emirates’ chief digital and innovation officer, Christoph Mueller. “The consumer will want to interact in a completely different way.”

For example, staff will hopefully be able to bring up a passenger’s name, travel habits, preferences and more, with the aim of delivering a more personalised, tailored flying experience.

Meanwhile, passengers will be able to use eye-wear provided by the airline, in order to better navigate the airport or browse food menus.

This news is the latest in a massive modernisation effort by Emirates as it seeks to cement its place as the world’s leading airline, following the news that DXB Terminal 3 is set for a massive digitally focused overhaul in the coming years, including ambitions of a passportless airport experience.

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